Many home care agencies are started by word of mouth. To grow, you must increase your network and create a system for exposure to your target audience. Word of mouth may be effective in the beginning but is not always sustainable for long-term growth.
Here are some helpful tips to build your lead generation strategy.
Steps to affective lead generation
Developement metrics Define your effective lead generation metrics.
- Engagement type
- Average contract value
- Number of contracts needed
- Annual revenue
- Monthly revenue
- Conversations needed
Generation routine Determine what you most enjoy and ask:
- Where does my ideal client congregate – in person & online?
- How do I most enjoy meeting new people?
- How do I most enjoy maintaining relationships?
Gemeration mindset Adopt thinking that lends itself to success
- Believe you’ll achieve results
- Acknowledge doubt
- Get comfortable with discomfort
- Overcome second guessing
- Commit to achieving the outcome
Developed by Melisa Lieberman, consultant, and host Grow Your Independent Consulting Business Podcast.
Achieve Success in Home Care – Things to Incorporate
Create a strategic marketing plan and reflect on your goals. Develop a professional website and a Digital Briefcase to include business cards and brochures for marketing. It is pivotal to not look like a new, inexperienced home care agency. Make sure you also have social media presence for exposure. Finally, set up your agency’s operation for growth.
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